FranchiCzar Acquires Pinot’s Palette Franchise

The move expands FranchiCzar’s family of brands to over 100 locations.

The move expands FranchiCzar’s Family of Brands to Over 100 Locations.

It’s official! We are beyond excited to announce that Pinot’s Palette has joined the FranchiCzar family of brands. With over 80 franchises spread throughout the United States and Canada, Pinot’s Palette has expanded FranchiCzar’s network to a whopping 100 franchise locations open or in development across three dynamic brands. For 15 years, the upscale paint-and-sip franchise has been at the forefront of the industry, providing a unique outlet for adults to express their creativity. And now, with the powerful backing of FranchiCzar’s world-class software and support services, the possibilities for the brand’s future growth and success are limitless.

“As an established brand with locations across the country, Pinot’s Palette is a welcome addition to the FranchiCzar family of brands and will be pivotal in the future growth of our network of brands as we continue to expand into new verticals to help individuals become the best version of themselves,” said David Graham, FranchiCzar Founder and CEO. “Founders Craig Ceccanti and Charles Willis mentored me as I began my first franchise, Code Ninjas, several years ago and helped me become the leader I am today. I am grateful for their trust in allowing FranchiCzar to continue the legacy they have built.” 

Craig Ceccanti, Charles Willis, and Beth Willis founded Pinot’s Palette in Houston, Texas, in 2009. Since its launch, the brand has been recognized numerous times in top industry rankings, including the Inc. 5000, Entrepreneur’s Franchise 500, and Franchise Business Review‘s Top 50 for Franchisee Satisfaction. 

This acquisition follows a strong first year of franchising for two of our emerging brands, Iron 24 and Valhallan. Pinot’s Palette joins as the first established franchise brand acquired by FranchiCzar and as part of our growing portfolio of brands. We are targeting significant growth for each of our brands under the FranchiCzar umbrella for the rest of 2023, with many new Valhallan and Iron 24 locations planned to open soon.  

“We know our franchisees are in good hands and that FranchiCzar is the right place to drive the next growth stage for the brand,” said Pinot’s Palette Co-Founder Craig Ceccanti. “I have known David Graham for years and have full confidence in a bright future for Pinot’s Palette under his leadership and team.” 

Our team of experts will leverage technology and unmatched experience from franchising veterans to guide the brand into its next chapter. Shauna Garner, President of FranchiCzar will assume the role of brand president of Pinot’s Palette, bringing extensive franchising and wine industry experience to the position. FranchiCzar’s Michael Hataway will join Pinot’s Palette as executive vice president of operations. David Graham will be the new CEO of Pinot’s Palette and will continue to oversee the FranchiCzar family of brands.   

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More information about Pinot’s Palette can be found at